Digital Marketing Jobs in Poland

iTechArt

Digital Marketing Director

Full job description

Responsibilities:

  • Plan digital marketing campaigns, including web, SEO/SEM, and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize marketing funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

About You:

  • Proven work experience as a Digital Marketing Director or similar role
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns for B2B
  • Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Learning & Development:

Our company culture is rooted in the belief that ongoing growth benefits employees and the company. Because of that, we offer:

  • An individualized approach to career development, tailoring growth plans to every role
  • Access to our technology mentorship program as a mentor or mentee

And that’s not all! We also offer:

  • Expanded medical support through Luxmed Complex
  • Сonferences & meetups, organized by our company
  • Corporate getaway & teambuilding activities
  • English courses from level Elementary up to Intermediate+ and specialized trainings
  • Polish courses
  • Pizza days, office gatherings and more from our Employee Happiness team
  • Access to credits to spend across a variety of stores, restaurants & cafes through My Benefit Cafeteria
  • And referral bonuses!

To apply for this job please visit pl.indeed.com.